Preparing for Recession Hair
It pains me to even say aloud that we’re on the brink of another impending recession, but here we are *insert tears*. With the steady increase on the price of gas, housing, and to even put food on the table, the last thing that would be on your mind is your hair…but if the pandemic taught me anything, it’s that hair stays top of mind.
According to the Census Bureau, hairdressers and barbers, along with the businesses they worked in, grew about 8% during what we all know was quite a tough economic climate. While the world may burn around us, it is possible for our hair to still remain a priority, but how we do that may just look a bit different.
As I look to change the application that handles my bookings in September, I am also looking to add value to the services that I provide. When you come in for your haircut, it should feel like a service you cherish. I’m also investigating how I can transition to seasonal appointments, where those larger ticket, 4-hour appointments can be redistributed into bite-size timeblocks and smaller expenses. Given what seems to be on the way, I feel as though it is the right time to transition my business into supporting you as we move into a natural-hair era.
In August, I will ring in 11 years of doing hair. While I have loved all of the trends with color, I’ve recently shifted into a more holistic approach to hair. Merging what I’ve learned in my herbalism course and recent passion for reviewing skincare products (which I hope you’ve heard about/seen), it finally feels as though everything is coming together. Along with the experience that came with my PR work, including interviewing chemists about skincare formulation and studying the chemical makeup of hair care products, I know that moving forward I want to lean into more natural looks for my clients.
What does this look like? Less foils, more impact. A service menu with facial massage and deep conditioning during haircuts. Tea offerings to support better health. Simple changes, rewarding opportunities. Say goodbye to the big hair transitions. No more black to blonde to red and back again. I will be taking a break from major hair transitions, unless we are embracing the natural grays.
Our time together should be rejuvenating, cathartic, relaxing; not a chore. The process of going from one end of the color spectrum to the other can often feel like one. With the impending recession, while I am fucking killer at color, it may be the right time to take a step back and stop the crazy pendulum swing of color… we can keep the cuts though.
And hey, let’s say you don’t color your hair; four haircuts a year will be the interaction we have (ideally at least four). With the coming changes to my services, you can come in for a NuFace treatment, brow wax, deep condition, tone or all at once!
If you’re a full foil gal, a transition to a balayage may be what the doctor ordered and we see each other twice a year. We can even do micro-balayage appointments to maintain color every season. There will be service for everyone.
I am excited for this new step. Not dreading the recession, just planning for it ;)
